Deadline 11/11/11
You need to look at 2 or 3 digipacks and 2 or 3 magazine adverts, in the genre you’re going to work in.
What are the significant elements in the digipacks and adverts? Comment on:
• Use of images – what is connoted by the angle, shot type, mise en scene, lighting etc.? How does this use or challenge the conventions of the genre? How does it contribute to the creation or reinforcement of a star image?
• Use of font and layout - how does this use or challenge the conventions of the genre? How does it contribute to the creation or reinforcement of a star image?
• Use of detail – e.g. copyright, thanks, critics quotes, release date, i-Tunes link .... make a list of important details you want to feature in your print work.
• Size of advert – quarter, half, full or double page? Why?
• Who are the target audience and what elements are likely to appeal to them?
You should also look at:
• Redundancy and entropy – how redundant or entropic is the advert/digipack? Is this appropriate for the genre and target audience?
You could also comment on this question:
• How useful are digipack covers and print adverts when most people download their music and do their reading online? Why is it still important to have appealing and appropriate print work, as well as a music video, as part of a marketing package
Key words: you should be using all these words in your print research
audience genre star redundant entropic
connotation anchorage font layout colour costume
make-up lighting props setting lighting shot type
angle detail
You need to look at 2 or 3 digipacks and 2 or 3 magazine adverts, in the genre you’re going to work in.
What are the significant elements in the digipacks and adverts? Comment on:
• Use of images – what is connoted by the angle, shot type, mise en scene, lighting etc.? How does this use or challenge the conventions of the genre? How does it contribute to the creation or reinforcement of a star image?
• Use of font and layout - how does this use or challenge the conventions of the genre? How does it contribute to the creation or reinforcement of a star image?
• Use of detail – e.g. copyright, thanks, critics quotes, release date, i-Tunes link .... make a list of important details you want to feature in your print work.
• Size of advert – quarter, half, full or double page? Why?
• Who are the target audience and what elements are likely to appeal to them?
You should also look at:
• Redundancy and entropy – how redundant or entropic is the advert/digipack? Is this appropriate for the genre and target audience?
You could also comment on this question:
• How useful are digipack covers and print adverts when most people download their music and do their reading online? Why is it still important to have appealing and appropriate print work, as well as a music video, as part of a marketing package
Key words: you should be using all these words in your print research
audience genre star redundant entropic
connotation anchorage font layout colour costume
make-up lighting props setting lighting shot type
angle detail
